Why is alcohol something that's okay to market to kids?

It's not in many places. Where is it OK? There is a reason abstinence from alcohol is getting normalised for under 18s.

I don't think vape kids are ever switching to tobacco […]

Demographic research polling suggests otherwise. Besides, it is gradually becoming more apparent that vaping is very much not a healthy thing to do¹.

1: Just one example of reporting on this issue: https://www.theguardian.com/society/article/2024/sep/08/vapi...