I think that pricing it will be challenging, given the outcome can be achieved in other ways for less money but perhaps with a touch more effort.

However, if they solve a genuine problem, do that one thing very well, package it very well and provide sufficient value-add around it, then why couldn't they be a success? There are many successful products like that today.

The other challenge is that because it's relatively easy to do, there's a lot of noise. Standing out from the crowd will be hard.