Google has intentionally degraded search as a product to try to force people to use their models.
As they've now realized this kills off any incentive to feed their LLMs with new content they're stuck actually having to pay lip service to publishers by offering them, yep, a new way to prevent users from seeing their content!
Comments
LLMs haven't "killed" search traffic.
Google has intentionally degraded search as a product to try to force people to use their models.
As they've now realized this kills off any incentive to feed their LLMs with new content they're stuck actually having to pay lip service to publishers by offering them, yep, a new way to prevent users from seeing their content!
What a bummer of a decade this has become.
"LLMs haven't "killed" search traffic."
"Google has intentionally degraded search as a product to try to force people to use their models."
Both things can be true.