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Comment on Releasing Outside The App Storeparent

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As of August 21st, I've sold 5.9% of my copies through my independent store. This includes a few weeks at the beginning where the app wasn't available on the App Store at all.

The App Store utterly dominates.

However, I still think it's good to have your own release path as well, because it gives you a bit more courage to argue with Apple when you need to. :)

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