Gaming. I had hacked my Sony PSP back when those were a new thing, and finding information on the process was tantamount to wading through half written forums posts from 10 year olds. Few people knew what they were talking about, it was often wrong or warned you about the wrong things, lots of people bricked their PSPs, but the prospect of free games lured in all the kids with no real income to try it. People who want jailbreaks for free games without knowing what it really entails.

Since iOS has become a huge gaming platform, it's no surprise that same PSP/NDS piracy consumer demographic has made the leap as well.