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Comment on Apple Completes Migration of Key Service to Swift, Gains 40% Performance Uplift

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Why on earth did everyone start using “uplift”

Because when you work for a big company using trendy jargon is an acceptable substitute for actually getting things done.

English is pretty fluid. Like yourself I don’t love the buzzword-y feel of business slang (oh how we’ve destroyed the impact of “impact” with “impactful”; please slap me if I utter “ideating”), but without the flexibility to produce those horrors, we wouldn’t have delights like lit, hangry, and sus.

It's a great series of books by David Brin

The Uplift War

https://en.m.wikipedia.org/wiki/The_Uplift_War

probably to appeal to the pc bros.

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