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You didn't understand my point. The advertisers are not the ones who subsidize users. Users who click on ads subsidize users who don't.

You are also repeating the last part of my post!

Not unless they are clicking on the ads to ensure that Twitter can make money. More likely, they're clicking because they wish the purchase the good or service the advertiser is offering. Consumption is not subsidy. You might as well argue that the chattering masses are subsidizing a viral marketing platform for the consumer goods sector.

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