I think that's what is commonly picked up on, but I think Instagram's magic actually comes from how frictionless it is to share a photo and use the service. The photo filters are a part of that - the fun and quirky part - but its actually not what makes it special imo.
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The title feels a bit sensationalist. Yes, some open sourced iOS live filters are totally cool, but this really has nothing to do with Instagram.
Instagram is more than some photo filters.
Mind, this is the part of Instagram everyone actually cares about.
I think that's what is commonly picked up on, but I think Instagram's magic actually comes from how frictionless it is to share a photo and use the service. The photo filters are a part of that - the fun and quirky part - but its actually not what makes it special imo.
that's definitely fair. i guess we could have said it's more the initial hook of instagram that we're open sourcing :)