The price you quote seems to be for 5 PiB of storage, not 5 TB. The $96,000 covers the first 400 TiB, and after that it seems to be, or at least start at, $20 / TiB per month. If I understand it correctly that means it costs roughly the same as the major cloud providers, except you also have to supply your own hardware. Very much not aimed at small business.
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The price you quote seems to be for 5 PiB of storage, not 5 TB. The $96,000 covers the first 400 TiB, and after that it seems to be, or at least start at, $20 / TiB per month. If I understand it correctly that means it costs roughly the same as the major cloud providers, except you also have to supply your own hardware. Very much not aimed at small business.