Ah, I think the confusing line in your long letter is:
"So here's the news: from this day forward, FreshBooks is Cloud Accounting".
That turn of phrase is normally used when you are rebranding a company, not changing its tagline; the confusion is reinforced by using capital letters for Cloud Accounting.
I think you meant:
"from this day forward, FreshBooks means cloud accounting"
I'm not a customer but you have some confused customers in this HN thread.
Comments
Ah, I think the confusing line in your long letter is:
"So here's the news: from this day forward, FreshBooks is Cloud Accounting".
That turn of phrase is normally used when you are rebranding a company, not changing its tagline; the confusion is reinforced by using capital letters for Cloud Accounting.
I think you meant:
"from this day forward, FreshBooks means cloud accounting"
I'm not a customer but you have some confused customers in this HN thread.
Well said. That's a better way for sure. Will take it with me.
- mike
I agree. The letter should have said "Changing tagline from painless billing to cloud accounting" etc.