I read somewhere that JCPenney is shifting to a strategy like this for clothing brands. The stores will start to shift to a cluster of mini-showrooms that each showcase a different brand. My first thought when I heard this is that the brands that are strong enough to be successful in this format would have already have their own store in malls.
I think such a strategy would only work for marquee brands. Apple can get away with a store with nothing but Apple products, but I wouldn't want to buy a TV from a store that only sold LGs. I would want to compare across brands since there is little to differentiate an LG from a Sharp or Samsung.
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I read somewhere that JCPenney is shifting to a strategy like this for clothing brands. The stores will start to shift to a cluster of mini-showrooms that each showcase a different brand. My first thought when I heard this is that the brands that are strong enough to be successful in this format would have already have their own store in malls.
I think such a strategy would only work for marquee brands. Apple can get away with a store with nothing but Apple products, but I wouldn't want to buy a TV from a store that only sold LGs. I would want to compare across brands since there is little to differentiate an LG from a Sharp or Samsung.