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Comment on Why I Hate Buying Ticketsparent

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  Plus, ticketing takes a heavy load. The I Heart Radio 
  festival this year sold out in 8 minutes.
Isn't this a textbook application for EC2, Heroku, Google App Engine, Windows Azure etc?

Maybe, but that shit isn't easy.

In this particular case, auto-scaling would be too slow, so you'd have to do something more clever. And ticketing obviously has strong consistency issues, so that removes another set of optimizations.

And of course, you'd still have to do all the load testing to make sure your chosen back end really performed correctly, which is a large fraction of the scaling work.

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