Maybe the way to change the model is to start with small bands/shows/venues. Get the model working well for them, and gradually work they way up.
Spotify and Pandora know what obscure bands are popular near every small venue. Booking managers should have access to this data to decide what bands to book. Once they've booked a show, they should be able to promote the shows back to the exact Pandora or Spotify users that like the bands, perhaps using realtime bidding on an ad exchange (since users are rarely watching the Pandora or Spotify pages).
I listen a hundred plus bands via streaming. I dont even know their names, much less when they play nearby. A system like this could increase the number of small shows, and make it possible for more musicians to make a living as musicains.
Start with the little guys first, eventually you can work your way up to dethrone Ticketmaster.
Comments
Maybe the way to change the model is to start with small bands/shows/venues. Get the model working well for them, and gradually work they way up.
Spotify and Pandora know what obscure bands are popular near every small venue. Booking managers should have access to this data to decide what bands to book. Once they've booked a show, they should be able to promote the shows back to the exact Pandora or Spotify users that like the bands, perhaps using realtime bidding on an ad exchange (since users are rarely watching the Pandora or Spotify pages).
I listen a hundred plus bands via streaming. I dont even know their names, much less when they play nearby. A system like this could increase the number of small shows, and make it possible for more musicians to make a living as musicains.
Start with the little guys first, eventually you can work your way up to dethrone Ticketmaster.