Which is not sexist, because it isn't a prejudice, but rather a fact about TechCrunch's readership. It is wise, from a business point of view, to let that fact influence your tone and dressing. That doesn't necessarily coincide with the 'make the world better' point of view. That doesn't make it morally reprehensible.
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I think he/she means that the whole post assumes that the reader is a male.
Which is not sexist, because it isn't a prejudice, but rather a fact about TechCrunch's readership. It is wise, from a business point of view, to let that fact influence your tone and dressing. That doesn't necessarily coincide with the 'make the world better' point of view. That doesn't make it morally reprehensible.