Competing on price is an ideal strategy for making a business not worth running.
Competing with free is that strategy's gold standard...minus you getting gold.
Charging enough to make business customers confident you will probably stay in business is a necessary condition for creating the trust that is the currency of good business relationships.
Or to put it another way, any business that balks at $99 is less likely to be a good customer. Price is a way of segmenting the market by filtering out businesses that don't care if you stay in business.
Comments
Competing on price is an ideal strategy for making a business not worth running.
Competing with free is that strategy's gold standard...minus you getting gold.
Charging enough to make business customers confident you will probably stay in business is a necessary condition for creating the trust that is the currency of good business relationships.
Or to put it another way, any business that balks at $99 is less likely to be a good customer. Price is a way of segmenting the market by filtering out businesses that don't care if you stay in business.