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Comment on The Cost of a Logo

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>To fix this, Lambie-Nairn simply straightened up the boxes, removed the dashes, and changed the font to Gill Sans - a typeface which had been invented 60 years ago, meaning there were no worries of it quickly looking outdated.

A really clever design principle. I've always thought it was most effectively used in film (e.g. Gattaca).

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