There is a direct correlation between the size of a company and the cost they pay for a logo, if twitter gave a marketing company the power to rebrand their logo now it would cost thousands.
There is a certain amount of responsibility in rebranding a large company and the myriad of brand documentation that goes with it.
It's funny how a startup only really cares about the logo looking nice but once they get big then it goes into the brand position and how that brand speaks to people.
I find it really interesting all this, I work for a company that specialises in branding (I work on the web side mind) but I know how much work companies are doing for the 400k price tags
> but I know how much work companies are doing for the 400k price tags
I absolutely agree, by far the biggest portion of most redesigns isn't so much "just" the logo, it's changing the whole corporate design that is attached. Letterheads, website, slide design, business cards etc. etc. etc.
That is obviously only the case if you already have an established brand and established corporate culture. The small startup with just a handful of people doesn't have to worry to much (since not much is in place), but if you need to ("retroactively") change the specs for thousands of workers, subsidiaries etc, that quickly ramps up the price and the amount of work needed.
Comments
There is a direct correlation between the size of a company and the cost they pay for a logo, if twitter gave a marketing company the power to rebrand their logo now it would cost thousands.
There is a certain amount of responsibility in rebranding a large company and the myriad of brand documentation that goes with it.
It's funny how a startup only really cares about the logo looking nice but once they get big then it goes into the brand position and how that brand speaks to people.
I find it really interesting all this, I work for a company that specialises in branding (I work on the web side mind) but I know how much work companies are doing for the 400k price tags
> but I know how much work companies are doing for the 400k price tags
I absolutely agree, by far the biggest portion of most redesigns isn't so much "just" the logo, it's changing the whole corporate design that is attached. Letterheads, website, slide design, business cards etc. etc. etc.
That is obviously only the case if you already have an established brand and established corporate culture. The small startup with just a handful of people doesn't have to worry to much (since not much is in place), but if you need to ("retroactively") change the specs for thousands of workers, subsidiaries etc, that quickly ramps up the price and the amount of work needed.
> twitter gave a marketing company the power to rebrand their logo now it would cost thousands.
Many many thousands.
Twitter just redesigned their logo (slightly but still significantly.)
I wonder if it cost them much.