Au contraire, people buy iOS for the beautiful hardware. Apple hosts mainstream events to reveal new hardware, not new software. Their most famous designer, Jony Ive, is a hardware man. At most you reduce the relationship to an equal partnership. But Apple's attempts to reduce software sales to commodities clearly shows that they consider software as intended to make the hardware shine.
True. I'm not trying to diminish the importance of Apple hardware, but the design philosophy of the hardware is minimal because the software is the focal point. In the end, the phone is a rounded rectangle of varying degrees of thinness. IOS is the reason why the iPhone is a joy to use: the metal does its best job to stay out the way. Responsive touch screens and awesome cameras allows the user to forget they're even using a phone.
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Au contraire, people buy iOS for the beautiful hardware. Apple hosts mainstream events to reveal new hardware, not new software. Their most famous designer, Jony Ive, is a hardware man. At most you reduce the relationship to an equal partnership. But Apple's attempts to reduce software sales to commodities clearly shows that they consider software as intended to make the hardware shine.
True. I'm not trying to diminish the importance of Apple hardware, but the design philosophy of the hardware is minimal because the software is the focal point. In the end, the phone is a rounded rectangle of varying degrees of thinness. IOS is the reason why the iPhone is a joy to use: the metal does its best job to stay out the way. Responsive touch screens and awesome cameras allows the user to forget they're even using a phone.