The long and short of it is Embracer has spent its entire existence as a consumption entity, buying every IP and studio it could get its hands on, with the intention of being a gaming publisher juggernaut. This was all done on ZIRP-era credit.
They then proceeded to run it into the ground. Waves of layoffs and studio closures, mismanagement, and a credit crunch that ultimately debilitated the company.
In other words, from the outside anyway, it looks like a classic Private Equity layup and cashout.
Comments
The long and short of it is Embracer has spent its entire existence as a consumption entity, buying every IP and studio it could get its hands on, with the intention of being a gaming publisher juggernaut. This was all done on ZIRP-era credit.
They then proceeded to run it into the ground. Waves of layoffs and studio closures, mismanagement, and a credit crunch that ultimately debilitated the company.
In other words, from the outside anyway, it looks like a classic Private Equity layup and cashout.
Do not trust the Embracer Group.
So their name is a hint at “ Embrace, (extend), and extinguish”?
...damn, that's a good one!