Zuckerberg’s name has become shorthand for the sector’s new “aggressive” direction, away from “doing no evil”

I mean, when was _Facebook_ in any way credibly doing the 'do no evil' thing? I can kind of see how people could buy it, and how it might even have been somewhat true for a bit, about Google, but Facebook's whole basic thing seems inherently... well, morally ambiguous, at the very best, from the start.