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Disagree. This signals that they want ecommerce brands to eventually spend money in their platform.

Marketers for small ecommerce businesses have been wondering for years how they’re going to upload merchant data to LLMs.

This is their first moment of clarity.

OpenAI is building their own Google Merchant Center.

As a marketer I have been expecting this move. I also expect other Chatbots to do the same.

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