Charitable interpretation is that you are naive, but more realistically it's an incredibly stupid belief.

Apple has played the marketing game around some high-profile cases because they got some incredibly juicy free promotion for it but they collaborate with many governments on a daily basis.

I don't have the link but there is a page out there showing all the requests for data access that are fulfilled by big tech companies. Apple is very much collaborating in the EU, without making a single noise about it.

It's all about marketing and keeping their power. If Apple had any principle they wouldn't even being able to operate in China...