> One of the first things I think about when I'm launching a new startup is...
Probably just you; most startups I've worked with are highly focused on the US market because of the additional regulatory requirements around EU-based customers and necessity for localization for Asia-based user base.
EU-customers come at a second phase of expansion and Asia-based customers are probably an afterthought until they've saturated growth in the US and EU. Asian markets are notoriously hard to get right and local alternatives typically have a leg up in terms of marketing and GTM.
To be clear, I don't disagree with you. Current org has an on-call schedule, but that on-call schedule cannot really be 24h without coverage somewhere on the other side of the world.
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EU-customers come at a second phase of expansion and Asia-based customers are probably an afterthought until they've saturated growth in the US and EU. Asian markets are notoriously hard to get right and local alternatives typically have a leg up in terms of marketing and GTM.
To be clear, I don't disagree with you. Current org has an on-call schedule, but that on-call schedule cannot really be 24h without coverage somewhere on the other side of the world.