Great post. Growth hacking I believe includes behavior hacking, both ultimately leading to creating a strong scalable sales funnel. In essence every startup out there has to be good at creating a solid pitch (pre-sell), then building a solid product (feedback/refine) and then incentivizing users (hacking behavior) to convert. Rewarding users may involve some level of gamification built into the product.
I am excited to see how this new interest in Growth Hacking is allowing a lot of in-depth thinking around combining marketing and coding to create dramatically better results.
Comments
Great post. Growth hacking I believe includes behavior hacking, both ultimately leading to creating a strong scalable sales funnel. In essence every startup out there has to be good at creating a solid pitch (pre-sell), then building a solid product (feedback/refine) and then incentivizing users (hacking behavior) to convert. Rewarding users may involve some level of gamification built into the product.
I am excited to see how this new interest in Growth Hacking is allowing a lot of in-depth thinking around combining marketing and coding to create dramatically better results.