This is all well and good, but how you gonna get all those users whose behavior you want to hack? That's the hard part. If you don't have a way to get those guinea pigs, everything else doesn't matter.
It's talked about in the post - that's the domain of growth hacking and there is plenty of resources for that out there (see patio11 to start). The area of retention (which is one way you could look at this 'behaviour hacking') is one that is often ignored and one could say it's even more important than acquisition.
Comments
This is all well and good, but how you gonna get all those users whose behavior you want to hack? That's the hard part. If you don't have a way to get those guinea pigs, everything else doesn't matter.
It's talked about in the post - that's the domain of growth hacking and there is plenty of resources for that out there (see patio11 to start). The area of retention (which is one way you could look at this 'behaviour hacking') is one that is often ignored and one could say it's even more important than acquisition.
Great post.