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Wouldn’t the market find a balance then, where the marginal utility of additional computation is aligned with customer value? That fix point could potentially be much higher than where are now in terms of compute.

I think the author's point here is that the costs are going to continue to fall for inference at an astonishing rate. We're in a situation where the large frontier companies were all consolidated around "inference is computationally expensive", and then DeepSeek - the talented R&D arm of a hedge fund - was able to cut orders of magnitude out of that cost. To me, that hints that nobody was focusing on inference efficiency. It's unlikely that DeepSeek found 100% of the efficiency gains available, so we can expect the cost of inference to continue to be volatile for some time to come.

It's difficult for any market to find equilibrium when price points move around that much.

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