Marketplace isn’t a major direct revenue source, but it keeps users engaged.
“It’s one of the least monetized parts of Facebook,” said Enberg. “But it brings in engagement, which advertisers value.”
Meta relies on ads for over 97% of its $164.5 billion revenue in 2024.
Facebook's spin in the article was delusional as expected for a big tech business, but I'm surprised they let this little nugget of truth slip out, and somehow managed to not learn anything from the fact that a huge demographic engages _more_ with the part of the site that gets the least monetization focus.
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Facebook's spin in the article was delusional as expected for a big tech business, but I'm surprised they let this little nugget of truth slip out, and somehow managed to not learn anything from the fact that a huge demographic engages _more_ with the part of the site that gets the least monetization focus.