I think the acknowledgement of danger by various companies is definitely a marketing tactic to a degree, and it's important to see the actions of those companies for what they are.

But then there's whatever danger actually exists regardless of the business maneuvering.

I'm not saying this is what you're doing, but I've been in numerous discussions where where someone will point to this maneuvering and then conclude that virtually all danger is manufactured/nonexistent and only exists for marketing purposes.

eg. AI being presented to the public as self directed artificial consciousness rather than algorithms that mimic certain reasoning capabilities

I think the fact that these tools can be presented in that way and some people will believe it points to some of the real dangers.