A good exercise, but nothing beyond that. Too many factors based on assumption. Also repeat visitors tend to skip continued the check-ins after the novelty of it wears down (unless there are extremely good reward offers associated with number of check-ins).
Comments
A good exercise, but nothing beyond that. Too many factors based on assumption. Also repeat visitors tend to skip continued the check-ins after the novelty of it wears down (unless there are extremely good reward offers associated with number of check-ins).
As long as the "repeat visitors" pattern is the same across business categories, it wouldn't add noise. There are always first-time visitors.