To make it "stick" I think you really have to block out a specific part of the schedule, if that's possible, like designating Thursdays for only 20%-project work (barring emergencies). Sort of like the way Richard Hamming blocked out a specific 10% of his schedule (past noon on Fridays) in which he refrained from working on his regular projects, and only discussed blue-skies research.
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To make it "stick" I think you really have to block out a specific part of the schedule, if that's possible, like designating Thursdays for only 20%-project work (barring emergencies). Sort of like the way Richard Hamming blocked out a specific 10% of his schedule (past noon on Fridays) in which he refrained from working on his regular projects, and only discussed blue-skies research.