It was more about the, ya know, murder cult thing, than technology. It's an artifact of telling a story - which is different than relaying a 'classic' journalism piece where the 5W's are most important.

"Years before she became the peculiar central thread linking a double homicide in Pennsylvania, the fatal shooting of a federal agent in Vermont and the murder of an elderly landlord in California, a computer programmer bought a sailboat."

I wanted to keep reading, so I guess I was their audience - not everything has to be up to your personal standards to be worth while.