Even though the examples have a clear green-screen effect, I would think some of the tricks/filters they used in old video games to make them look "realistic/cinematic" could work here, then advertisers would be able to plug in a picture of a model wearing their latest outfit to a stock video for social media and digital ads.
It could also be used to "upload a picture of yourself" to see how you'd look in an outfit from all angles, walking, and in specific (aka dreamy) occasions.
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Even though the examples have a clear green-screen effect, I would think some of the tricks/filters they used in old video games to make them look "realistic/cinematic" could work here, then advertisers would be able to plug in a picture of a model wearing their latest outfit to a stock video for social media and digital ads.
It could also be used to "upload a picture of yourself" to see how you'd look in an outfit from all angles, walking, and in specific (aka dreamy) occasions.