There are no fields where the newest practical techniques are taught in courses. Those are invented in the field and trickle down.
I'm not saying it's not impressive or not being done by the best marketers. Not at all. I thought that was clear. There all talented people in every profession, that's what people do.
I'm saying that it won't be called "growth hacking" in a short time and it will go on the buzzword bingo card and will only be used ironically. And I wish the community who read about these great marketers saw through the pandering and childish "growth hacking" term as a (successful and well done) branding attempt.
Comments
It's called marketing, those are just new techniques.
Yes, and what Mel did was just programming[1], and calling it hacking was just rebranding by ESR to fit into his idea of what a hacker should be.
I stand by what I'm saying: You don't learn to reverse engineer Craigslist's forms in marketing courses.
[1] http://catb.org/jargon/html/story-of-mel.html
There are no fields where the newest practical techniques are taught in courses. Those are invented in the field and trickle down.
I'm not saying it's not impressive or not being done by the best marketers. Not at all. I thought that was clear. There all talented people in every profession, that's what people do.
I'm saying that it won't be called "growth hacking" in a short time and it will go on the buzzword bingo card and will only be used ironically. And I wish the community who read about these great marketers saw through the pandering and childish "growth hacking" term as a (successful and well done) branding attempt.