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Comment on How to be a growth hacker

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If the "normal coder" on your startup isn't already a "growth hacker" you're doing something wrong. Same goes for the rest of the team.

Specialization and division of labor are valuable practices, to an extent.

Problem: the term itself is already not specialized. While there's no doubt a few people in the Valley actually know what it's about - for a startup, anybody knowing how to do one or two of the things below can call himself a "growth hacker":

- UX - A/B Tests - BD - PR - "Virality" - Facebook APIs ...

This is gonna be just like the SEO people of the past, but 10x worse.

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