My recommendation to HFTs to counter this would be (a) do a better job explaining the mechanics of how you're providing a valuable service;

Shameless plug:

http://www.chrisstucchio.com/blog/2012/hft_apology.html

http://www.chrisstucchio.com/blog/2012/hft_apology2.html

http://www.chrisstucchio.com/blog/2012/hft_whats_broken.html