Because taking a side is more important to them than reaching as wide an audience as possible. Not making any value judgment here, but that's the situation.
They've decided X stands counter to their principles, and are risking a decrease in audience.
We have matured to the decision to leave X for a long time. We observed the growing shares of false, troller accounts that are increasingly controlling the narrative on this platform. We have seen that X not only does not fight, but even promotes hate and disinformation posts.
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Because taking a side is more important to them than reaching as wide an audience as possible. Not making any value judgment here, but that's the situation.
Wording it that way sounds shallow.
They've decided X stands counter to their principles, and are risking a decrease in audience.