I'll say that you can have good times for a while with the "Big G" but there will come a day when they need to post better numbers for their investors and they decide the little bit of margin from their ecosystem belongs to them.
Back in the 1990's, venture capitalists wouldn't fund any company that competed with Microsoft. For quite a long time, there's been no funding for companies that compete with Google. Thus, there's a "lost generation" of companies that have never gotten off the ground since to Google's dominance of the web landscape.
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I'll say that you can have good times for a while with the "Big G" but there will come a day when they need to post better numbers for their investors and they decide the little bit of margin from their ecosystem belongs to them.
Back in the 1990's, venture capitalists wouldn't fund any company that competed with Microsoft. For quite a long time, there's been no funding for companies that compete with Google. Thus, there's a "lost generation" of companies that have never gotten off the ground since to Google's dominance of the web landscape.