I really hope they succeed or at least stay in the game long enough to make a difference. Remember the Verizon "open" ads a while ago when ATT was kicking their butt with the iPhone? Android came along and they quickly shoved the open thing under the rug. Nothing changed in the wireless world except for the visual voice mail aspect. The current players in the wired internet market do not have competition. All they are interested in is making commercials and getting more customers. Google would be a swift kick in the butt for comcast and others. They will be forced to improve.