A good product will help make selling way, way easier. If we see a sale as a pie composed of two pieces(the actual product and then the marketing or pitch), the better and more self-explainable the former is, the easier the latter becomes.
Let's say you have a product that is sold once every hour per sales/rep for $30/month. A good product's main job is to increase your retention and thus to increase your revenue. A super shitty product, even if sold like cupcakes because of your selling skills, will likely result in higher cancellations and less revenue overall than a product that can be sold AND is useful.
The two things are not mutually exclusive and they both are critical in making revenue.
Comments
A good product will help make selling way, way easier. If we see a sale as a pie composed of two pieces(the actual product and then the marketing or pitch), the better and more self-explainable the former is, the easier the latter becomes.
Let's say you have a product that is sold once every hour per sales/rep for $30/month. A good product's main job is to increase your retention and thus to increase your revenue. A super shitty product, even if sold like cupcakes because of your selling skills, will likely result in higher cancellations and less revenue overall than a product that can be sold AND is useful.
The two things are not mutually exclusive and they both are critical in making revenue.