When I'm approached to join an 'idea', I look for three things. Without these three, the idea has a tough time becoming a product.
Technical expertise: someone needs to be able to build something people want (and ideally will pay for). Things like lean methodology help provide the focus and direction to find this.
Marketing expertise: someone needs to be able to reach your market so they find you and convert.
Money: either you have some, make some with the product, or someone brings it to the table.
These things can be done by 1-3+ people, if they aren't there, I hesitate.
Maybe this is why I like pursuing ideas that make money. I'm open to ideas but they are just that, resource hungry ideas that need money.
He did a pretty good job describing it - somehow, we need to reach the market.
There's probably an infinite number of possible routes to do this, everything from "viral growth" to direct marketing to "one of the co-founders is good friends with our 30 halo customers."
One thing that product can do that marketing can't - an amazing product can grow itself. (Slowly, but still...)
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When I'm approached to join an 'idea', I look for three things. Without these three, the idea has a tough time becoming a product.
Technical expertise: someone needs to be able to build something people want (and ideally will pay for). Things like lean methodology help provide the focus and direction to find this.
Marketing expertise: someone needs to be able to reach your market so they find you and convert.
Money: either you have some, make some with the product, or someone brings it to the table.
These things can be done by 1-3+ people, if they aren't there, I hesitate.
Maybe this is why I like pursuing ideas that make money. I'm open to ideas but they are just that, resource hungry ideas that need money.
Thanks for answer. But, I'm thinking what is marketing expertise in practice, maybe you can write a case study...
He did a pretty good job describing it - somehow, we need to reach the market.
There's probably an infinite number of possible routes to do this, everything from "viral growth" to direct marketing to "one of the co-founders is good friends with our 30 halo customers."
One thing that product can do that marketing can't - an amazing product can grow itself. (Slowly, but still...)