>I don't think Microsoft can reasonably compete with Apple in the hardware game. Apple's too good, and they have too much practice.
MS is good at hardware but the problem is margins and the lack of proper leadership. Apple has been building this manufacturing advantage for a decade and can get a cheaper price because of their high volumes of their orders. It doesn't hurt to have essentially created three new markets as well during that span.
>But I do think with the low price point of Windows 8, they realize that there is less and less money to be made in the consumer OS space, and more potential money to be made in servers and services.
I'd also add that Apple and Google are both splitting the PC market with tablets which means even far less future revenues from Windows.
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>I don't think Microsoft can reasonably compete with Apple in the hardware game. Apple's too good, and they have too much practice.
MS is good at hardware but the problem is margins and the lack of proper leadership. Apple has been building this manufacturing advantage for a decade and can get a cheaper price because of their high volumes of their orders. It doesn't hurt to have essentially created three new markets as well during that span.
>But I do think with the low price point of Windows 8, they realize that there is less and less money to be made in the consumer OS space, and more potential money to be made in servers and services.
I'd also add that Apple and Google are both splitting the PC market with tablets which means even far less future revenues from Windows.