This was over a decade ago. We were selling into the Pro Tools market, alongside Waves, UA and other tools more likely to be sold into studios and didn't see a lot of objections to the iLok.
I still remember walking into one of the highest profile million dollar mixing stages in LA, opening their Pro Tools plug-in menu and almost every single piece of software was pirated. Unfortunately even people who could pay for software (and had a strongly developed sense of IP rights for their own work product) seemed to have no issues ripping us off.
I can't disagree, although pricing models in the industry were a bit insane comparing 1:1 today with the 'don't pirate' site that deep discount a lot of premium plug-ins.
That said, there was a non-negligible amount of studio owners who had licenses but chose to use cracked versions of software stripped of DRM or otherwise bypassing the security checks in favour of maintaining stability. Lot of BSODs and IRQ issues with competing dongles with bad serial implementation.
Comments
This was over a decade ago. We were selling into the Pro Tools market, alongside Waves, UA and other tools more likely to be sold into studios and didn't see a lot of objections to the iLok.
I still remember walking into one of the highest profile million dollar mixing stages in LA, opening their Pro Tools plug-in menu and almost every single piece of software was pirated. Unfortunately even people who could pay for software (and had a strongly developed sense of IP rights for their own work product) seemed to have no issues ripping us off.
I can't disagree, although pricing models in the industry were a bit insane comparing 1:1 today with the 'don't pirate' site that deep discount a lot of premium plug-ins.
That said, there was a non-negligible amount of studio owners who had licenses but chose to use cracked versions of software stripped of DRM or otherwise bypassing the security checks in favour of maintaining stability. Lot of BSODs and IRQ issues with competing dongles with bad serial implementation.