Just guessing, but even setting aside VR and whatever kind of stuff they are doing for theaters like imax, there does seem to be an interest in new kinds of immersive 3d audio/video. The Las Vegas sphere aimed to do this iirc, and the money behind it aimed to develop the IP and open similar venues in different places around the world. Supposedly media that’s under development actually uses a smaller copy of the target venue, so if you can do that with a software suite instead it’s probably a good thing.
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Just guessing, but even setting aside VR and whatever kind of stuff they are doing for theaters like imax, there does seem to be an interest in new kinds of immersive 3d audio/video. The Las Vegas sphere aimed to do this iirc, and the money behind it aimed to develop the IP and open similar venues in different places around the world. Supposedly media that’s under development actually uses a smaller copy of the target venue, so if you can do that with a software suite instead it’s probably a good thing.
I've even heard of them using this kind of tech in theatre performances, so there is definitely a bunch of use cases!