I think that's non-sense. Just because X and Y cost the same to solve doesn't mean they are equal pain-wise. It doesn't take into account any of relevant factors like market size. I've seen a lot of services that are trivial in comparison charge a lot more because it's a much smaller market and/or the value of a very specific tool is worth far more for people in that niche.
X and Y can cost the same amount and solve different amounts of pain and both be priced accurately.
How?
Amount of Pain X Solves < Amount of Pain Y Solves
X solves a problem for a small market where the consumers are still find it worth $25 to solve the problem and have less options.
Y solves a massive problem that a lot of people have (big market). Prices have been driven to $25 by many competitors.
Different amounts of pain, different amounts of complexity, same price. Y's price has been driven down to 25 by competitive factors. X's price is higher because a lack of competitors. All this requires is that one is under-priced relative to value delivered but not to the market's competitive forces. Therefore neither is under priced given the reality of both sides of the market.
Comments
I think that's non-sense. Just because X and Y cost the same to solve doesn't mean they are equal pain-wise. It doesn't take into account any of relevant factors like market size. I've seen a lot of services that are trivial in comparison charge a lot more because it's a much smaller market and/or the value of a very specific tool is worth far more for people in that niche.
If X and Y cost the same but do not solve the same amount of pain, one of them is underpriced.
X and Y can cost the same amount and solve different amounts of pain and both be priced accurately.
How?
Amount of Pain X Solves < Amount of Pain Y Solves
X solves a problem for a small market where the consumers are still find it worth $25 to solve the problem and have less options.
Y solves a massive problem that a lot of people have (big market). Prices have been driven to $25 by many competitors.
Different amounts of pain, different amounts of complexity, same price. Y's price has been driven down to 25 by competitive factors. X's price is higher because a lack of competitors. All this requires is that one is under-priced relative to value delivered but not to the market's competitive forces. Therefore neither is under priced given the reality of both sides of the market.