Well, isn't the image you provided [1] answering your question already? It has been a trend for a while (hard to determine how organic since both companies spammed the heck out of Facebook wall) and now when the dust settled, there is nothing left behind.
In this example a large corporation agreed to be the one to turn the lights off (vide Zynga purchase of DrawSomething -- nothing can save the dropping audience #s) and so congratulation to PG and SocialCam team: selling rotten eggs is becoming hard to do.
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Well, isn't the image you provided [1] answering your question already? It has been a trend for a while (hard to determine how organic since both companies spammed the heck out of Facebook wall) and now when the dust settled, there is nothing left behind.
In this example a large corporation agreed to be the one to turn the lights off (vide Zynga purchase of DrawSomething -- nothing can save the dropping audience #s) and so congratulation to PG and SocialCam team: selling rotten eggs is becoming hard to do.