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Comment on The Cost of Free Doughnutsparent

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"discontinuing a product and then relaunching it is standard practice for companies which want to get rid of anchoring biases."

Would you provide a few examples, please? Thanks.

Brinks Home -> Broadview [1]

Windows Vista -> Windows Mojave [2] (Although this was just to "taste test")

[1]: http://en.wikipedia.org/wiki/Broadview_Security [2]: http://www.youtube.com/watch?v=bXrKO33Rc2g

Apple rebranding iTools to .Mac.

There's also renaming entire companies to shake anchoring bias: Worldcom -> MCI.

.me -> iCloud (Although that one was in reverse, pay -> free-ish)

The McRib, everything in the Disney Vault.

"Andersen Consulting" -> "Accenture"

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