There is of course an alternative explanation for all of this which is that they don't give a shit about this being a "success" in any commercial or "market share" sense and simply wanted to hack together a cool piece of hardware that they wanted themselves and thought they could make that a reality if enough likeminded people wanted it too.
That could explain why they asked for $1M on kickstarter rather than taking a chunk of investment the usual way.
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There is of course an alternative explanation for all of this which is that they don't give a shit about this being a "success" in any commercial or "market share" sense and simply wanted to hack together a cool piece of hardware that they wanted themselves and thought they could make that a reality if enough likeminded people wanted it too.
That could explain why they asked for $1M on kickstarter rather than taking a chunk of investment the usual way.