* Customer collaboration over contract negotiation

This is a bad assumption for the agile premise in many large non tech orgs. Many cases internal tech tools just do not have users with this mindset.

Here’s what I wanted, why isn’t it already this way, go fix it, stop showing me stuff that isn’t done yet.

Or the other flavor where every touch point changes their feature of the week such that you are always behind what they actually want.

It’s entirely possibly to iterate such that no one is happy with delivery.