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Comment on A made-up name is better than no name

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I once worked for a company that decided to eliminate internal codenames and instead use the actual brand names used by our customers. It removed a barrier to communication with no undesirable side effects.

Thank you Tim! You did us a solid.

This falls down when you're talking about internal components of products that don't have brand names though.

Oh, no! What shall we do now?

We make up codenames...

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