This is a feature for groups, not for pages (the way companies generally interact with people who use Facebook). Groups are generally created by people for groups of people that already meet/know each other in person or to discuss a shared interest, not by companies (unless they're company-internal groups, I suppose).
They are for things like for a bowling team in a league or a user group or other ad-hoc group of people who want to communicate with each other - co-ordinate dates and times, send out last-minute updates. The hope, as I understand it, is that it will reduce confusion/anxiety/overcommunication over who hasn't yet read something ("Did Mike read the update that mentioned he is supposed to bring the projector? Should I send him a direct message/phone him?").
Pages already have Insights which gives them aggregate-only demographic data about the audience who has interacted with a particular post ("52/48% female/male, 80% US, ...").
(A Facebook engineer, but not involved in this feature.)
Makes sense if you look at it that way, but as a potential consumer of your product every move now looks like Facebook wants to track my actions on the Internet and then tell others about it without my explicit permission.
Zero friction, sure. I'd call it zero consent. Most Internet lay users don't have the mental capacity to understand the legalease of a TOS, so to me saying they agreed to it is thin moral ice to stand on.
Comments
This is a feature for groups, not for pages (the way companies generally interact with people who use Facebook). Groups are generally created by people for groups of people that already meet/know each other in person or to discuss a shared interest, not by companies (unless they're company-internal groups, I suppose).
They are for things like for a bowling team in a league or a user group or other ad-hoc group of people who want to communicate with each other - co-ordinate dates and times, send out last-minute updates. The hope, as I understand it, is that it will reduce confusion/anxiety/overcommunication over who hasn't yet read something ("Did Mike read the update that mentioned he is supposed to bring the projector? Should I send him a direct message/phone him?").
Pages already have Insights which gives them aggregate-only demographic data about the audience who has interacted with a particular post ("52/48% female/male, 80% US, ...").
(A Facebook engineer, but not involved in this feature.)
Makes sense if you look at it that way, but as a potential consumer of your product every move now looks like Facebook wants to track my actions on the Internet and then tell others about it without my explicit permission.
Zero friction, sure. I'd call it zero consent. Most Internet lay users don't have the mental capacity to understand the legalease of a TOS, so to me saying they agreed to it is thin moral ice to stand on.